What’s your marketing platform?

Your marketing platform is the “place” where your voice is heard, shared, and talked about. Is anybody listening? Is your platform adding customer value? Is it worth the customers’ time? Building an effective platform takes concerted planing, proper implementation, and the ability to adjust and adapt. Effective inbound marketing requires content. Likely, a potential customer [...]

By |2019-06-02T09:39:46-04:00June 2nd, 2019|Marketing|0 Comments

What do you picture for your new business?

As a new business, you are in the fortunate position of having a blank canvas to create the image of how you want your company seen. No baggage, no pre-existing connotations as to who you are and what your brand stands for. During this early window, you are able to define yourself instead of having [...]

By |2019-06-01T19:32:42-04:00June 1st, 2019|Branding, Marketing|0 Comments

Content that gets found

Even though search engines don’t disclose their ranking signals used in its algorithms, they have offered valuable guidance of their perspective of a site that has “high-quality” content. In many respects, it is the same criteria that an instructor would use to grade a research paper. High-quality sites are the “A” papers, papers with substantive content that [...]

By |2019-06-01T19:29:23-04:00June 1st, 2019|Marketing|0 Comments

How important are reviews to your business?

Whether you consider them fair or unfair, online reviews posted by customers (and, unfortunately, others such as disgruntled former employees) can affect your brand and the reputation that you worked so hard to build in profound ways. Today, potential customers like to do their own research. It’s easy to jump on the Internet, and in [...]

By |2017-10-23T12:25:38-04:00October 23rd, 2017|Marketing|0 Comments

How to follow-up gracefully from a trade show or convention

I’m one of Constant Contact’s most vocal cheerleaders, using their services for a majority of my clients. There is nothing that can beat a highly targeted email marketing program. Recently, my Constant Contact business partner representative asked me to give a marketing presentation at the NY Market Expo (#MKTNY).  What an exciting, education- packed, well-run [...]

By |2017-08-20T20:20:56-04:00June 2nd, 2015|Marketing|0 Comments

Maximize word-of-mouth referrals

I’ve probably walked by Via 45 in Red Bank a thousand times, but never gave much thought about eating there. I have preconceptions of Italian cuisine as heavy, carb-based dishes that need to be loaded onto your table with a forklift. I enjoy healthful, light, fresh, aesthetically pleasing foods. Discovering a new restaurant that fits [...]

By |2017-08-20T20:20:56-04:00May 26th, 2015|Marketing|0 Comments

Marketing training convention takeaways

I recently attended a marketing training conference on a proprietary website platform for a service-providing client who has successfully built a sophisticated, content-rich website that has been generating an increasing number of leads along with exceptional conversion rates. I vigilantly update this client's site with local, fresh content that relates to each of the multitude [...]

By |2017-08-20T20:20:56-04:00May 21st, 2015|Marketing|0 Comments

Market your business but from which platform?

Decisions, Decisions: Market your business but from which platforms? When Robert Frost was faced with choosing two roads diverging in the woods, little did he know how relatively easy his decision would be. He carefully deliberated over only two paths before wisely deciding to take the one less traveled. If he were a business owner [...]

By |2017-08-20T20:20:56-04:00May 18th, 2015|Marketing|0 Comments
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