Your marketing platform is the “place” where your voice is heard, shared, and talked about. Is anybody listening? Is your platform adding customer value? Is it worth the customers’ time?
Building an effective platform takes concerted planing, proper implementation, and the ability to adjust and adapt. Effective inbound marketing requires content. Likely, a potential customer will click on a few sites. But they’ll stay with you if they like your site’s look and feel, if it’s fast and easy to navigate, and it has good content. And good content is well written, thoughtful, worthwhile, actionable, and unbiased. With inbound marketing, fresh, quality content shows customers that you know your “stuff,” you take pride in your business, you care about your reputation in the community and the products and services you offer, and, you have the customers’ best interests at heart.