About Julie Kaye

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So far Julie Kaye has created 10 blog entries.

Is your brand in need of a makeover?

Your brand image is all about how you are ‘dressed’. Fashion changes over time as popular culture, attitudes, and lifestyles change. We are naturally drawn to and stimulated by newness and the sense of excitement it brings. In a very real way, your brand image is how you are “dressed” and the visceral response evoked [...]

By |2019-04-11T16:20:47-04:00April 11th, 2019|Uncategorized|0 Comments

Demand Generation

Demand generation, as the term implies, “creates demand” for your products or services through coordinated marketing activities. The goal: Create awareness about your company and its products and services, and your industry. Demand generation creates brand awareness, stimulates consumer interest, and influences, promotes, and redirects consumer attitudes and perspectives. It gets them comfortable with, interested in, [...]

By |2019-04-11T14:56:29-04:00April 11th, 2019|Uncategorized|0 Comments

How important are reviews to your business?

Whether you consider them fair or unfair, online reviews posted by customers (and, unfortunately, others such as disgruntled former employees) can affect your brand and the reputation that you worked so hard to build in profound ways. Today, potential customers like to do their own research. It’s easy to jump on the Internet, and in [...]

By |2017-10-23T12:25:38-04:00October 23rd, 2017|Marketing|0 Comments

How to follow-up gracefully from a trade show or convention

I’m one of Constant Contact’s most vocal cheerleaders, using their services for a majority of my clients. There is nothing that can beat a highly targeted email marketing program. Recently, my Constant Contact business partner representative asked me to give a marketing presentation at the NY Market Expo (#MKTNY).  What an exciting, education- packed, well-run [...]

By |2017-08-20T20:20:56-04:00June 2nd, 2015|Marketing|0 Comments

Maximize word-of-mouth referrals

I’ve probably walked by Via 45 in Red Bank a thousand times, but never gave much thought about eating there. I have preconceptions of Italian cuisine as heavy, carb-based dishes that need to be loaded onto your table with a forklift. I enjoy healthful, light, fresh, aesthetically pleasing foods. Discovering a new restaurant that fits [...]

By |2017-08-20T20:20:56-04:00May 26th, 2015|Marketing|0 Comments

Marketing training convention takeaways

I recently attended a marketing training conference on a proprietary website platform for a service-providing client who has successfully built a sophisticated, content-rich website that has been generating an increasing number of leads along with exceptional conversion rates. I vigilantly update this client's site with local, fresh content that relates to each of the multitude [...]

By |2017-08-20T20:20:56-04:00May 21st, 2015|Marketing|0 Comments

Google demands high-quality content

While Google isn’t about to disclose its ranking signals used in its algorithms, they have offered valuable guidance of their perspective of a site that has “high-quality” content. In many respects, it is the same criteria that an instructor would use to grade a research paper. High-quality sites are the “A” papers, papers with substantive [...]

By |2015-05-20T22:02:10-04:00May 20th, 2015|SEO|0 Comments

The Importance of Branding

In cattle country, ranchers use branding to identify and differentiate their livestock from those of their neighbors. In today’s modern economy, business use branding to identify and differentiate their goods and services from those of other sellers. While both use branding to identify and differentiate, business brand management is a far more subtle and complex [...]

By |2017-08-20T20:20:56-04:00May 18th, 2015|Branding|0 Comments

Market your business but from which platform?

Decisions, Decisions: Market your business but from which platforms? When Robert Frost was faced with choosing two roads diverging in the woods, little did he know how relatively easy his decision would be. He carefully deliberated over only two paths before wisely deciding to take the one less traveled. If he were a business owner [...]

By |2017-08-20T20:20:56-04:00May 18th, 2015|Marketing|0 Comments

The Psychology of Consistency and What it Means for Branding

From the time we wake up in the morning until we go to bed, we make thousands of decisions. A select few require dedicated conscious thought. However, most of what we do is driven by consistency. We buy gas at the same few service stations, go to the same grocery stores filling up our cart [...]

By |2017-08-20T20:20:56-04:00May 18th, 2015|Branding|0 Comments