Your marketing platform is the “place” where your voice is heard, shared, and talked about. Is anybody listening? Is your platform adding customer value? Is it worth the customers’ time? Building an effective platform takes concerted planing, proper implementation, and the ability to adjust and adapt. Effective inbound marketing requires content. Likely, a potential customer [...]
As a new business, you are in the fortunate position of having a blank canvas to create the image of how you want your company seen. No baggage, no pre-existing connotations as to who you are and what your brand stands for. During this early window, you are able to define yourself instead of having [...]
Even though search engines don’t disclose their ranking signals used in its algorithms, they have offered valuable guidance of their perspective of a site that has “high-quality” content. In many respects, it is the same criteria that an instructor would use to grade a research paper. High-quality sites are the “A” papers, papers with substantive content that [...]
Your brand image is all about how you are ‘dressed’. Fashion changes over time as popular culture, attitudes, and lifestyles change. We are naturally drawn to and stimulated by newness and the sense of excitement it brings. In a very real way, your brand image is how you are “dressed” and the visceral response evoked [...]
Demand generation, as the term implies, “creates demand” for your products or services through coordinated marketing activities. The goal: Create awareness about your company and its products and services, and your industry. Demand generation creates brand awareness, stimulates consumer interest, and influences, promotes, and redirects consumer attitudes and perspectives. It gets them comfortable with, interested in, [...]
Whether you consider them fair or unfair, online reviews posted by customers (and, unfortunately, others such as disgruntled former employees) can affect your brand and the reputation that you worked so hard to build in profound ways. Today, potential customers like to do their own research. It’s easy to jump on the Internet, and in [...]
I’m one of Constant Contact’s most vocal cheerleaders, using their services for a majority of my clients. There is nothing that can beat a highly targeted email marketing program. Recently, my Constant Contact business partner representative asked me to give a marketing presentation at the NY Market Expo (#MKTNY). What an exciting, education- packed, well-run [...]
I’ve probably walked by Via 45 in Red Bank a thousand times, but never gave much thought about eating there. I have preconceptions of Italian cuisine as heavy, carb-based dishes that need to be loaded onto your table with a forklift. I enjoy healthful, light, fresh, aesthetically pleasing foods. Discovering a new restaurant that fits [...]
I recently attended a marketing training conference on a proprietary website platform for a service-providing client who has successfully built a sophisticated, content-rich website that has been generating an increasing number of leads along with exceptional conversion rates. I vigilantly update this client's site with local, fresh content that relates to each of the multitude [...]
While Google isn’t about to disclose its ranking signals used in its algorithms, they have offered valuable guidance of their perspective of a site that has “high-quality” content. In many respects, it is the same criteria that an instructor would use to grade a research paper. High-quality sites are the “A” papers, papers with substantive [...]
