Your brand image is all about how you are ‘dressed’. Fashion changes over time as popular culture, attitudes, and lifestyles change. We are naturally drawn to and stimulated by newness and the sense of excitement it brings. In a very real way, your brand image is how you are “dressed” and the visceral response evoked [...]
Demand generation, as the term implies, “creates demand” for your products or services through coordinated marketing activities. The goal: Create awareness about your company and its products and services, and your industry. Demand generation creates brand awareness, stimulates consumer interest, and influences, promotes, and redirects consumer attitudes and perspectives. It gets them comfortable with, interested in, [...]
Whether you consider them fair or unfair, online reviews posted by customers (and, unfortunately, others such as disgruntled former employees) can affect your brand and the reputation that you worked so hard to build in profound ways. Today, potential customers like to do their own research. It’s easy to jump on the Internet, and in [...]
I’m one of Constant Contact’s most vocal cheerleaders, using their services for a majority of my clients. There is nothing that can beat a highly targeted email marketing program. Recently, my Constant Contact business partner representative asked me to give a marketing presentation at the NY Market Expo (#MKTNY). What an exciting, education- packed, well-run [...]
I’ve probably walked by Via 45 in Red Bank a thousand times, but never gave much thought about eating there. I have preconceptions of Italian cuisine as heavy, carb-based dishes that need to be loaded onto your table with a forklift. I enjoy healthful, light, fresh, aesthetically pleasing foods. Discovering a new restaurant that fits [...]
I recently attended a marketing training conference on a proprietary website platform for a service-providing client who has successfully built a sophisticated, content-rich website that has been generating an increasing number of leads along with exceptional conversion rates. I vigilantly update this client's site with local, fresh content that relates to each of the multitude [...]
While Google isn’t about to disclose its ranking signals used in its algorithms, they have offered valuable guidance of their perspective of a site that has “high-quality” content. In many respects, it is the same criteria that an instructor would use to grade a research paper. High-quality sites are the “A” papers, papers with substantive [...]
In cattle country, ranchers use branding to identify and differentiate their livestock from those of their neighbors. In today’s modern economy, business use branding to identify and differentiate their goods and services from those of other sellers. While both use branding to identify and differentiate, business brand management is a far more subtle and complex [...]
Decisions, Decisions: Market your business but from which platforms? When Robert Frost was faced with choosing two roads diverging in the woods, little did he know how relatively easy his decision would be. He carefully deliberated over only two paths before wisely deciding to take the one less traveled. If he were a business owner [...]
From the time we wake up in the morning until we go to bed, we make thousands of decisions. A select few require dedicated conscious thought. However, most of what we do is driven by consistency. We buy gas at the same few service stations, go to the same grocery stores filling up our cart [...]
