Your brand image is all about how you are ‘dressed’. Fashion changes over time as popular culture, attitudes, and lifestyles change. We are naturally drawn to and stimulated by newness and the sense of excitement it brings. In a very real way, your brand image is how you are “dressed” and the visceral response evoked [...]

Demand generation, as the term implies, “creates demand” for your products or services through coordinated marketing activities. The goal: Create awareness about your company and its products and services, and your industry. Demand generation creates brand awareness, stimulates consumer interest, and influences, promotes, and redirects consumer attitudes and perspectives. It gets them comfortable with, interested in, [...]