What do you picture for your new business?

As a new business, you are in the fortunate position of having a blank canvas to create the image of how you want your company seen. No baggage, no pre-existing connotations as to who you are and what your brand stands for. During this early window, you are able to define yourself instead of having [...]

By |2019-06-01T19:32:42-04:00June 1st, 2019|Branding, Marketing|0 Comments

The Importance of Branding

In cattle country, ranchers use branding to identify and differentiate their livestock from those of their neighbors. In today’s modern economy, business use branding to identify and differentiate their goods and services from those of other sellers. While both use branding to identify and differentiate, business brand management is a far more subtle and complex [...]

By |2017-08-20T20:20:56-04:00May 18th, 2015|Branding|0 Comments
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