CONTENT THAT GETS FOUND
Even though search engines don’t disclose their ranking signals used in its algorithms, they have offered valuable guidance of their perspective of a site that has “high-quality” content. In many respects, it is the same criteria that an instructor would use to grade a research paper. High-quality sites are the “A” papers, papers with substantive content that offer analysis, are well researched and documented, and well-edited. The low quality sites are the “D” and “F” papers. These are the papers that are embarrassing to read; they are thrown together at the last minute, are often heavily plagiarized, and are laden with all sorts of grammatical mistakes.
High-quality content sites:
- Have trustworthy information
- Are a recognized authority on its topics.
- Are written by those with expertise in the topic.
- Generate topics based on interests of readers of the site
- Have original material: original content, original reporting, original research, original analysis
- Have well written articles with quality control, good editing, and attention to detail
- Have substantial value when compared to other sites in the search results
- Provide a complete or comprehensive description of the topic
- Contain insightful analysis and interesting information
- Have pages that you would want to bookmark or share with another
- Have articles that you could expect to see in a magazine or newspaper
- Are good enough to generate complements in review or comment sections
Evoke Creative Marketing provides monthly content packages for email marketing, blogs, website page development, and print newsletters and brochures. Content that get’s read, noticed, and talked about.