There’s a reason we don’t simply call ourselves ‘Evoke Marketing.’ That’s because creative is a big part of what we do. And that is one of the biggest differentiators between what we do and what other marketing companies do. Why is creative so important? Because people, by their very nature, are driven by emotion and the only way to create emotion is through thought-provoking, emotional creative design. It is scientifically proven that facts and figures are not what motivate people to act. ‘Feeling something’ motivates them. We start with a strong strategic grounding, understanding what makes your customers tick, what they respond to, what motivates them, and we build from there. With strong strategy comes a strong appeal. And with strong design comes an even stronger following.