The Importance of Branding

In cattle country, ranchers use branding to identify and differentiate their livestock from those of their neighbors. In today’s modern economy, business use branding to identify and differentiate their goods and services from those of other sellers. While both use branding to identify and differentiate, business brand management is a far more subtle and complex [...]

By | 2017-08-20T20:20:56+00:00 May 18th, 2015|Branding|0 Comments

The Psychology of Consistency and What it Means for Branding

From the time we wake up in the morning until we go to bed, we make thousands of decisions. A select few require dedicated conscious thought. However, most of what we do is driven by consistency. We buy gas at the same few service stations, go to the same grocery stores filling up our cart [...]

By | 2017-08-20T20:20:56+00:00 May 18th, 2015|Branding|0 Comments