Maximize word-of-mouth referrals

I’ve probably walked by Via 45 in Red Bank a thousand times, but never gave much thought about eating there. I have preconceptions of Italian cuisine as heavy, carb-based dishes that need to be loaded onto your table with a forklift. I enjoy healthful, light, fresh, aesthetically pleasing foods. Discovering a new restaurant that fits [...]

By | 2017-08-20T20:20:56+00:00 May 26th, 2015|Marketing|0 Comments

Marketing training convention takeaways

I recently attended a marketing training conference on a proprietary website platform for a service-providing client who has successfully built a sophisticated, content-rich website that has been generating an increasing number of leads along with exceptional conversion rates. I vigilantly update this client's site with local, fresh content that relates to each of the multitude [...]

By | 2017-08-20T20:20:56+00:00 May 21st, 2015|Marketing|0 Comments

Google demands high-quality content

While Google isn’t about to disclose its ranking signals used in its algorithms, they have offered valuable guidance of their perspective of a site that has “high-quality” content. In many respects, it is the same criteria that an instructor would use to grade a research paper. High-quality sites are the “A” papers, papers with substantive [...]

By | 2015-05-20T22:02:10+00:00 May 20th, 2015|SEO|0 Comments

The Importance of Branding

In cattle country, ranchers use branding to identify and differentiate their livestock from those of their neighbors. In today’s modern economy, business use branding to identify and differentiate their goods and services from those of other sellers. While both use branding to identify and differentiate, business brand management is a far more subtle and complex [...]

By | 2017-08-20T20:20:56+00:00 May 18th, 2015|Branding|0 Comments

Market your business but from which platform?

Decisions, Decisions: Market your business but from which platforms? When Robert Frost was faced with choosing two roads diverging in the woods, little did he know how relatively easy his decision would be. He carefully deliberated over only two paths before wisely deciding to take the one less traveled. If he were a business owner [...]

By | 2017-08-20T20:20:56+00:00 May 18th, 2015|Marketing|0 Comments

The Psychology of Consistency and What it Means for Branding

From the time we wake up in the morning until we go to bed, we make thousands of decisions. A select few require dedicated conscious thought. However, most of what we do is driven by consistency. We buy gas at the same few service stations, go to the same grocery stores filling up our cart [...]

By | 2017-08-20T20:20:56+00:00 May 18th, 2015|Branding|0 Comments